Stylish. Minimalistic. Contemporary.
Cotton is the most widely grown crop in the world & also happens to be one of the most chemical dependent. This, in turn, changes the biological balance of the area impacting the air, soil, water & health of the cotton farmers. At Almo, we are cognizant of this impact & therefore we have chosen a more sustainable alternative in the form of Better Cotton.
Better Cotton is cultivated using techniques which keep the environment first. The aim is to maintain & replenish soil fertility, reduce the consumption of water and to minimize the use of fertilizers & pesticides while creating fibre which is softer & richer than conventional cotton. Therefore, choosing Better Cotton over regular cotton helps in –
Better Cotton used by Almo ensures environmental & socio-economic status of textiles from harvesting of the raw materials through environmentally & socially responsible manufacturing up to labeling, in order to provide a credible assurance to the end consumer.
When you buy a trunk made of Better Cotton you save
days of drinking water
km of driving emission
hours of bulb energy
|Better Cotton||Regular Cotton|
|Seed||Naturally sourced||Usually chemically treated.|
|Soil||Moisture retention in soil is enhanced due to increased organic matter.||Loss of soil fertility due to low crop rotation & intensive use of fertilizers.|
|Harvesting||Defoliation is natural.||Defoliation is chemically induced.|
|Fair Trade||Ensures a healthy work environment for farmers with fair wages.||Regular encounter with chemicals may lead to an unhealthy environment.|
Make a skin & environment positive change.
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