Better Cotton

Cotton is the most widely grown crop in the world & also happens to be one of the most chemical dependent. This, in turn, changes the biological balance of the area impacting the air, soil, water & health of the cotton farmers. At Almo, we are cognizant of this impact & therefore we have chosen a more sustainable alternative in the form of Better Cotton.

Better Cotton is cultivated using techniques which keep the environment first. The aim is to maintain & replenish soil fertility, reduce the consumption of water and to minimize the use of fertilizers & pesticides while creating fibre which is softer & richer than conventional cotton. Therefore, choosing Better Cotton over regular cotton helps in –

• Reducing Environmental Footprint
• Promoting healthy livelihood of farmers
• Ensuring a safer future

Better Cotton used by Almo ensures environmental & socio-economic status of textiles from harvesting of the raw materials through environmentally & socially responsible manufacturing up to labeling, in order to provide a credible assurance to the end consumer.

Choose the right cotton

	Better Cotton	Regular Cotton
Seed	Naturally sourced	Usually chemically treated.
Soil	Moisture retention in soil is enhanced due to increased organic matter.	Loss of soil fertility due to low crop rotation & intensive use of fertilizers.
Harvesting	Defoliation is natural.	Defoliation is chemically induced.
Fair Trade	Ensures a healthy work environment for farmers with fair wages.	Regular encounter with chemicals may lead to an unhealthy environment.