Better Cotton

Cotton is the most widely grown crop in the world & also happens to be one of the most chemical dependent. This, in turn, changes the biological balance of the area impacting the air, soil, water & health of the cotton farmers. At Almo, we are cognizant of this impact & therefore we have chosen a more sustainable alternative in the form of Better Cotton.

Better Cotton is cultivated using techniques which keep the environment first. The aim is to maintain & replenish soil fertility, reduce the consumption of water and to minimize the use of fertilizers & pesticides while creating fibre which is softer & richer than conventional cotton. Therefore, choosing Better Cotton over regular cotton helps in –

  • Reducing Environmental Footprint
  • Promoting healthy livelihood of farmers
  • Ensuring a safer future

Better Cotton used by Almo ensures environmental & socio-economic status of textiles from harvesting of the raw materials through environmentally & socially responsible manufacturing up to labeling, in order to provide a credible assurance to the end consumer.

Time to Make A Positive Environmental Mark

When you buy a trunk made of Better Cotton you save


days of drinking water


km of driving emission


hours of bulb energy

Choose the right cotton

Better Cotton Regular Cotton
Seed Naturally sourced Usually chemically treated.
Soil Moisture retention in soil is enhanced due to increased organic matter. Loss of soil fertility due to low crop rotation & intensive use of fertilizers.
Harvesting Defoliation is natural. Defoliation is chemically induced.
Fair Trade Ensures a healthy work environment for farmers with fair wages. Regular encounter with chemicals may lead to an unhealthy environment.

Explore our Better Cotton Range

Make a skin & environment positive change.

Choose your pick from our Better Cotton Trunks & Briefs.

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