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CRM/Marketing Automation (Retention/Engagement) APPLY NOW

Gurgaon
Full time

Duties:

– Day to day execution and management of Emailers, SMS, WebPush, App push and on-site user notifications

– Seamless execution of Emailer and push notification campaigns for brands on CRM platform

– Understand and identify user buckets and understand user journeys basis each brand and eCommerce vertical

– Seamless and timely execution of campaigns

– Contribute ideas to improve the ROI metrics for brands like returning purchasers

– Increase customer satisfaction by digging deeper in their domain/business and coming up with innovative campaign ideas

– Day-to-day liaison with campaign & account managers on campaign developments

– Coordination with internal tech, design, marketing team to ensure campaign deliveries

– Pro-actively providing inputs and ensuring work completion across client projects

– Tracking, analyzing & summarization of campaign deliverable and process monitoring

– Identifying gaps in user journeys and how to improve user buying cohorts

– Competition study and analysis of their strategies

Desired candidate will have:

– Min 1-3 years of experience in eCommerce specific multi channel marketing automation platforms viz webengage/netcore etc

– Indepth Technical understanding of Emailer, push notifications and how they work

– Hands on understanding of eCommerce and user journeys / funnels

– Know-how and past working experience on at least 1 multi channel crm platform viz webengage

– Effective verbal & written communication skills

– Detail oriented and in-depth understanding of his/her deliverable

– Logical and analytical approach and a problem-solving attitude

– Out of the box thinking and innovative strategies that can help improve client’s accounts

– Hard self-worker with an attitude to prove himself, hunger to learn more & passion to grow

Technical skills:

– Understanding of platforms / tools / technologies like or similar to Netcore, Silverpop, Webengage, intercom.io, etc

– Analytical platforms like Google Analytics, Appsflyer, Mixpanel

– Good Knowledge of Excel & PowerPoint


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