Work with the team to develop social media plans/calendar, including content strategies and campaigns, with an emphasis on setting goals, developing metrics, defining audiences and identifying key tactical frameworks.
Deliver clear direction and inspiration to creative & technical teams in developing sustainable and engaging concepts.
Building & nurturing a strong influencer network.
End to end execution of Social Media Content and Influencer Campaigns on different platforms.
Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights.
Consistent and strong collaborator who elevates the work of cross-functional teams.
Analyze current-state social media channels and determine areas of improvement, expansion, and refinement.
Strong awareness of emerging trends and behaviors in social channels. Able to link behaviors to root causes and interpret digital culture to find relevance for the business.
Skills and Qualifications
Grad (NIFT preferred), experience with digital brand building preferred.
Min 1-3 years of relevant experience in Social Media Marketing, Influencer Marketing, Partnerships & Alliances.
Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels.
Ability to synthesize data from many sources into actionable insights.
Experience in social content creation, and social community management.
Understanding of digital media, current local trends in media consumption and marketing opportunities.
Highly informed and thoughtful perspectives on social platforms.