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Cotton is the primary fabric used in textile and apparel fashion. With increased awareness and rise in conscious consumption, organic cotton has come as a sustainable alternative. Underwear made with organic cotton is beneficial to everyone right from the farmers cultivating it, workers in the mill and manufacturing, the consumers, and the overall ecosystem. Organic cotton clothing takes care of your comfort as well as style with increasing your ethical consumption.
Monsoon means more than just rains. With heat, humidity, and dampness all around, there are challenges to dressing right. Wear clothes that can dry up quickly and choose underwear and innerwear which are breathable and moisture-wicking. With the right colours and shoes, you will have both comfort and style. Be hygiene conscious as well.
Sourced from the largest cotton sustainable programmes in the world, BCI (Better Cotton Initiative) cotton fabric is breathable, soft, skin-friendly, and anti-odour. It is super soft on the skin, softer than conventional cotton fibre, and gives you an enhanced experience.